Rebranding at Industrie Informatik
New brand identity for the future of the smart factory
Industrie Informatik is now presenting itself with a new, contemporary brand identity. Our redesigned logo marks an important strategic milestone in the ongoing evolution of the company. The rebranding strengthens our international positioning and forms a key pillar of our global growth strategy.
The new brand identity clearly highlights our focus: Industrie Informatik stands for in-depth MES expertise, technological innovation, and sustainable solutions for the smart factory. The revamped look creates a clear, modern visual identity that consistently reflects our focus on international markets.
Our new brand identity clearly conveys what Industrie Informatik stands for and the specific added value we offer manufacturing companies worldwide. The new logo is much more than just a visual adjustment – it represents our commitment to actively driving industrial digitalization and scaling our MES solutions internationally.
Rebranding as a strategic step towards internationalization
The rebranding is closely linked to Industrie Informatik’s strategic realignment. Since 2025, the company has been pursuing a clearly defined growth program for targeted international expansion. This is based on a newly established management team, clearly defined responsibilities, and a consistent focus on scalable, future-proof MES solutions.
Industrie Informatik is positioning itself globally as a reliable partner for manufacturing companies – from transparent production control to data-driven optimization of industrial processes. The goal is to provide customers with sustainable support along the entire value chain and create measurable added value.
Proven values, new look
Despite the fresh new look, the foundation of our actions remains unchanged. “Our values of excellence, reliability, and partnership will continue to be the basis of our actions in the future,” emphasizes CEO Thorsten Steger. They shape not only our software solutions, but also our long-term cooperation with our customers and partners.
With its new brand identity, Industrie Informatik is underlining its commitment to offering technologically leading MES solutions and positioning the company internationally for the long term.
We look forward to receiving feedback from our customers and partners and to continuing to support them with the same level of commitment in the future.
Anita Peherstorfer
